Mahindra’s Remarkable Transformation
Mahindra, once known for rugged and affordable SUVs like the ₹8 lakh Bolero, has completely reinvented itself. Today, the company stands tall as a premium SUV and EV powerhouse in India. From the XUV700 to the Nu_iQ EV platform, Mahindra has become the first Indian brand to truly compete with global automakers in style, technology, and performance.
The Turning Point: XUV700 & Scorpio N
The shift began in 2021 with the XUV700, which set new benchmarks in design, performance, and technology. It wasn’t just a car; it was Mahindra’s declaration of intent.
Soon after, the Scorpio N arrived and became India’s best-selling RWD SUV. It perfectly balanced Mahindra’s rugged DNA with modern sophistication, showing that the brand could cater to both traditional buyers and new-age SUV lovers.
Thar Roxx – Lifestyle Meets Power
On August 15, 2024, Mahindra introduced the Thar Roxx, positioned as a lifestyle SUV in the ₹15–25 lakh segment. With ADAS, panoramic sunroof, 4WD, and powerful petrol & diesel engines, it redefined aspirational motoring in India.
This model showed Mahindra’s ability to take an iconic SUV and give it mass-market lifestyle appeal.
The Electric Revolution – INGLO, BE 6 & XEV 9e
Mahindra’s electric journey began with the INGLO platform, designed exclusively for EVs. Within just three years, the brand launched BE 6 and XEV 9e, both of which changed how Indian buyers perceive EVs. No longer seen as compromises, Mahindra’s EVs became stylish, performance-driven, and aspirational.
Recently, the unveiling of the Nu_iQ platform marked a historic moment for Indian mobility, being compared to Maruti’s first car (1983) and Tata Indica (1998)—milestones that shaped India’s auto industry.
Competition on the Back Foot
For decades, Japanese and Korean brands dominated the sub-₹18 lakh SUV market, thriving on affordability and reliability. But Mahindra’s disruptive launches are forcing them back to the drawing board.
In just four years, Mahindra has delivered five blockbusters—XUV700, Scorpio N, Thar Roxx, BE 6, and XEV 9e—together selling over 45,000 units monthly in the ₹15–30 lakh band. This growth is unmatched by any Indian automaker in such a short span.
A New Market Leader for Progressive India
Mahindra is no longer just the maker of the Bolero—it is now the symbol of aspirational India. With its premium SUVs, futuristic EVs, and bold innovation, Mahindra has emerged as the new market leader of Progressive India.
From rugged beginnings to global aspirations, Mahindra represents not just the rise of a brand, but the rise of India in the global automobile industry.
✅ In short: Mahindra has gone from being the king of rugged utility vehicles to becoming the torchbearer of premium SUVs and futuristic EVs in India.